User Obsessed Creative

With a focus on shaping and executing successful digital design that captivates user engagement, I have consistently exceeded client expectations and elevated brand experiences. By collaborating closely with highly specialized clients, I translate their goals into seamless and intuitive user experiences that drive meaningful interactions. Through creative direction, innovative concepting, and a deep understanding of user behavior, I bring brand visions to life. Utilizing wireframes, prototypes, data, and user-centered design frameworks, I craft compelling visuals that resonate with audiences. Working alongside cross-functional teams, I ensure cohesive brand experiences across digital platforms, fostering lasting connections with users. With a proven track record of managing multiple projects and campaigns simultaneously, I deliver high-quality visuals that drive growth towards goals and ignite user engagement.

• Collaborated closely with diverse clients to understand their goals, translating them into seamless and intuitive user experiences.
• Provided creative direction and contributed to creative concepting for client projects and campaigns.
• Developed wireframes, prototypes, and interactive designs to effectively communicate design concepts and gather user feedback.
• Created user-centered design frameworks and optimized workflows to improve efficiency and deliver exceptional results within project timelines.
• Worked collaboratively with cross-functional teams, including developers and marketers, to ensure cohesive brand experiences across digital platforms.
• Utilized industry best practices and emerging trends to drive innovation and stay ahead of the curve in the ever-evolving digital landscape.
• Managed multiple projects and campaigns simultaneously, delivering high-quality designs within project timelines and budget constraints.
• Successfully delivered user experiences that aligned with client objectives, driving customer engagement, loyalty, and business growth.

Utilizing multi-dynamic skills sets, I lead an agency of cross-trained creatives and helped operate a data-driven, results-based agency designed for the metalworking nation.

• Provided leadership as the Agency Director for a small creative marketing agency specializing in the manufacturing industry.
• Providing creative direction to a range of project and retainer clients, translating their diverse visions into impactful outcomes
• Developed and executed innovative marketing strategies tailored to the unique needs and challenges of manufacturing clients.
• Implemented AGILE methodologies, optimizing internal processes and workflows and improving efficiency within a small agency setting. 
• Supported the internal media brand through visual assets and production workflows

Specializing in the metalworking industry, I delivered impactful visual solutions for multiple retainer clients. Expertising in user experience development, engaging marketing collateral, and translating complex concepts into visually stunning assets.

• Led the conceptualization and execution of innovative digital creative strategies across multiple platforms and channels.
• Translated client objectives into compelling visual concepts, ensuring alignment with brand identity and target audience.
• Collaborated with clients to understand their goals, objectives, and user needs, creating digital experiences that exceeded expectations.
• Managed multiple design projects simultaneously, meeting tight deadlines and delivering exceptional results.
• Collaborated closely with clients to understand their vision, goals, and feedback, ensuring client satisfaction.

• Oversaw internal brand management, ensuring consistent brand representation and alignment across digital platforms
• Acted as a production and client-facing role, collaborating with clients to understand their website requirements and translating them into visually appealing and user-friendly designs.
• Developed visually stunning websites using visual builders, implementing dynamic and interactive elements to enhance user experiences.
• Conducted regular website audits, identifying opportunities for improvement and implementing enhancements to optimize performance.
• Utilized front-end web development skills (HTML, CSS, JavaScript) to enhance the functionality and aesthetics of websites and forum themes.

• Collaborated with cross-functional teams to design engaging internal communications
• Created visually compelling trade show graphics and promotional materials to enhance brand visibility and attract attendees.
• Assisted in video production projects, including editing, motion graphics, and animations for internal and external use.
• Designed distributor branded materials, such as brochures and sales collateral, to support marketing efforts.
• Contributed to the development and execution of product launch campaigns, designing marketing assets for print and digital platforms.