Community Software Company Gets a Facelift
User Experience & Branding Updates
A community and public service focused software company, embracing new leadership and starting a new chapter within their business, was looking to give their website a quick refresh. However, they had recently redone their website and wanted to see if we were able to apply and adjust styling to give them a new feel without necessarily starting from ground 0. We worked with their tenured leadership, up & coming employees, and HR team to refine and energize this new chapter in their story.
The Details
THE CLIENT
Software Development Company
PROJECT ROLE(S)
UI/UX Designer, Graphic Designer, Creative Direction
PLATFORMS USED
Sketch, WordPress
THE CHALLENGE
Launching a brand refresh for a client during a point of transition with a limited budget without changing themes.
KEY WINS
- Utilizing minimal custom development budget, I was able to completely retheme the homepage and pull in the styling throughout using global elements and clear class names.
- The new theming and layout helped change the tone and showcased the employee talent that already exists.
- Through a mix of free use and stock images, we were able to show just how vast their system can be utilized
- Their current employees raved about how excited they were to show their friends and family where they work now.
