goWEBSITEgo!
WEBSITE DESIGN
A new UI/UX designer enters the chat] Not uncommon to joining a new team, one of the first projects I got to work with was a new website for the agency itself, goBRANDgo! The previous website was outdated, providing friction during the sales process, and wasn’t able to accurately display their current body of work. By creating large branding motifs, using stylization of individual WordPress modules, we were able to craft a site together that was easily updatable and brought their new energy to the front of their digital presence.
The Details
THE CLIENT
Full service agency servicing manufacturing and industrial companies.
PROJECT ROLE(S)
UI/UX Designer
PLATFORMS USED
Sketch, WordPress
THE CHALLENGE
The website was outdated and it was costing us sales leads. We needed a refreshed look that showcased our current team and client experience. Additionally, the sales team asked us to include advanced filtering for our work for the “show me” state, allowing them to easily show proof of work when asked by prospective clients.
KEY WINS
- goBRANDgo! soft launched new branding elements that brought our energy to the forefront. Through variable shape, grain, and gradients I was able to create a vast library of motifs that can be spread across the brand.
- This was easily one of my favorite websites I’ve ever designed. The motion, colors, and courage all jump off the page (and I can assure you if you ever visit the gBg! office, you will feel it there tenfold!)
