Improving User Flow for Liquid Manufacturing
User Experience, Branding Updates, & Photography
With a tight budget and an eager attitude to embrace the future with new leadership, I got the opportunity to work with this team to create a new website that showcased their expansive capabilities, helped build authority, and attracted the right audiences.
The Details
THE CLIENT
Liquid Manufacturing Company
PROJECT ROLE(S)
UI/UX Designer, Creative Direction, Photography
PLATFORMS USED
Sketch, Adobe Creative Suite, WordPress, Divi Visual Builder
THE CHALLENGE
Their previous website was outdated; listing a variety of services no longer offered, was missing vital information for prospective clients, and drew requests from all the wrong industries. Additionally, they wanted to start breaking out into content marketing and had a limited budget to get started.
KEY WINS
- Using their very limited logo and no existing marketing collateral, we were able to create a full visual identity that reflected the forward-thinking, energetic team on their floor.
- Using a visual builder, we were able to design and develop this site in under 3 months – including a copy stage.
