Unlocking Leadership Potential: Designing a Dynamic Landing Page for Digital Training Transformation
UI/UX Design & DEVELOPMENT
Launching a new campaign, this digital leadership development team was looking for a landing page that could help them convert. Traffic landing on their homepage had large bounce rates, decreased on page time, and little to no conversions. We designed a homepage that worked with their campaign to introduce themselves to new markets and help set up client demos with minimal effort on the end user. After the landing page launched, we helped improve the user experience and messaging further on their current site to help drive conversion when users entered through other touch points.


The Details
THE CLIENT
Digital leadership subscription training software
PROJECT ROLE(S)
UI/UX Designer, Developer
PLATFORMS USED
Sketch, SquareSpace, Custom Development
THE CHALLENGE
Create a landing page within an expidited timeframe on their current platform for the launch of their upcoming campaign targeting a new market.
KEY WINS
- Launching new branding elements
- Creating unique repeatable modules
- Refinement of current site styling









